2009深圳名酒节开创酒业最好时代

【好展会网  饮料专题】 2009年是危与机并存的一个年份，正如狄更斯在《双城记》中所说：“这是最好的时代，这是最糟的时代。”对于各大酒类企业来说，能否穿越重重阻拦，突围而出，开创出属于自身的“最好时代”关键在于其能否紧抓稍纵即逝的机遇。2009深圳国际名酒节（以下简称“09深圳名酒节”）便是这样一个机遇。 <br> <br>稳守经济制高点地理优越 <br> <br>经广东对外经济贸易厅批准，由广州汉维展览有限公司主办的09深圳名酒节于11月18至20日在深圳大中华交易广场隆重开幕。本届展会移师深圳主要归功于其优越的地理位置：深圳毗邻港澳，是我国内地首个人均GDP过万美元的城市（2007年）。酒类零售总量以55亿元仅次于广州。其中葡萄酒销售额：7亿。进口葡萄酒1.5亿。销售量：15000吨。进口烈酒销售总额17亿。销售量5000吨。05-07年销售收入平均增长20%。酒业销售网络辐射全国各地。 <br> <br>以“展”促商发掘优质客源 <br> <br>我国酒业营销推广的老模式是两头大中间小的“哑铃型”，以“投广告”（广告投放）和“跑终端”（终端营销）为主，这种老模式是因为专业市场发育不全的情况下而为之，现今已被最新的营销概念所取代，主要通过品牌与信息传播、体验等售前推广，包括赞助、品酒会和展会，其中展会比广告要窄、更聚焦，比终端要广，针对专业对象（经销商和目标客户）进行定向传播、定向交流，既有展示，也有体验。展会现已成为企业推广品牌，把握行业动向，锁定目标客源的主要营销模式。09深圳名酒节将为参展商锁定的目标客源有各四星以上的酒店、宾馆、高级酒吧、本土的大中型超市，全球连锁超市，采购力强劲，汉维中国为了能够让每一位参展企业能从展会中得到真正的效益，不惜花费巨额的宣传费用，与国内和国际多家知名媒体合作，广泛的邀请了国内和国际很多知名的经销商，代理商，商超经营者，政府采购商等具备采购实力的企业和个人共同参与09深圳国际名酒节，正真做到以“展”促商，帮助客户发掘优质客户资源。 <br> <br>汇聚行业精英共谱辉煌篇章 <br> <br>09深圳名酒节旨在打造一个高端专业的酒行业盛会，中国酒商与国际酒商无障碍进行技术交流与切磋。尤其是红酒，中国的葡萄酒最紧迫的不是“出国”，而是应做到以国际标准进行自我规范，提升产品质量，练好内功，使行业发展与国际同步。红酒行业有一个显著的现象就是，国内葡萄酒巨头密切关注并积极在国际市场进行葡萄酒优质原材料和先进加工设备的全球采购，可以说，在技术和设备上，国产葡萄酒已接近或者等同于国际水平，而且张裕、长城和王朝等领军品牌逐渐切入国际葡萄原酒市场，进行国外葡萄酒厂的收购或者参股。这反映了中国葡萄酒企业正用一种更加开放的眼光参与到国际供应价值链条的争夺，中国葡萄酒国际化的前景会越来越好。 <br> <br>届时本会将邀请到各酒类厂商、酒类经销商、代理商、专家、爱好者及收藏家等酒类专业人士达上万人次出席。本会将举办由国内外知名的酒类专家和企业经营者参与的国际领袖会议、营销等各种论坛，共同分享探讨成功企业的销售经验，展望行业的发展前景。与此同时，大会将举办相关的配套活动包括中国国际名酒奥斯卡评选、2009酒类包装设计大赛、花式调酒大赛等活动，为大家提供一个交流、互动的平台，共同享受酒行业的欢乐节日，开创酒业新时代！</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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