第十四届“西洽会”之西安国际车展盛装待发

【好展会网  车展专题】 日前，记者从第十四届东西部合作与投资贸易洽谈会（以下简称：西洽会）执委会了解到，“2010中国·西安国际汽车工业展览会”将于4月8日至12日与古城人民见面，现在筹备工作进展顺利，盛装待发。作为第十四届西洽会核心展区之一，本届车展众多热点值得期待。 <br> <br>　　搭建高品质交流平台 <br> <br>　　据了解，本届西洽会共设置9个展馆，在曲江国际会展中心设省区市馆、广东馆、陕西馆、境外企业馆、西部进出口商品馆、旅游文化馆6个馆；西安绿地笔克国际会展中心设“两个规划”展示洽谈馆、节能环保馆、中国东西部广告产业馆共3个馆。本届西洽会邀请境外客商拟定为5500名，预计全国31个省区市组团参展、5000多名境外客商参会、云集客商10余万、观展群众50余万，其中政府采购、经贸战略合作等活动必将给西部城市带来无尽收益。 <br> <br>　　作为西洽会的主题之一，本届汽车工业展览会在保持以往热点与特色基础上，今年还加大了环保型、节能型等家庭型汽车厂商的布展力度，网罗几乎所有经济型轿车厂商，对于新上市环保节能车型进行重点推出，旨在提高市场销售业绩，促进厂商参展热情。在展区分布上更加注重人性化布展，分为名车区、越野车区、卡车区、特种车辆等专区，更加方便参观群众横向对比，有效选择。 <br> <br>　　消费者购车热情高 <br> <br>　　作为年度汽车盛会，西洽会车展是广大消费者购车的最佳时机，这也是国内几大汽车制造商看重这个车展的原因之一。 <br> <br>　　“我们每年都会参加西洽会车展”，中国重汽相关负责人的话语非常具有代表性，他说：“公司对于这种规模的车展比较重视。从某种程度上来说，在这里与其他品牌车型同台展示，我们才能树立起对市场的信心。”从历届车展成功的经验和厂商积极准备的情况分析，正是因为西安在西部市场的重要位置，再加上“汽车振兴规划”和“汽车下乡”等等的汽车利好政策的实施，拉动了购车者的热情，才使几大汽车制造商、众多汽车经销商在西洽会车展上盛装出场。 <br> <br>　　据西洽会国际车展项目副经理李卫东说：“我们的目标就是和厂商一起，做好、做大西部汽车市场。西洽会国际车展将重点关注厂商的主打车型和最新车型，陕西乃至西部汽车市场的发展动态，以及西部市场的营销特色和今年在西部车市的发展趋势等。” <br> <br>　　活动添彩促热销 <br> <br>　　据此次车展承办单位之一的名宇策划公司负责人介绍，为了营建购销两旺的展会氛围，该公司精心策划了众多活动，丰富参会现场，促进厂商销售业绩提升。一是组织“团购、现购、订购”三“购”三“优”。组委会将组织政府采购团现场洽谈采购；设立团购热线，组织团购队伍进行集中采购；针对高收入群体，组织高档车采购团现场进行赏鉴购买活动，提高参展商的销售量。二是开展以“最受欢迎品牌”、“十大品牌经销商”、“十大年度车型”等为主题的车展龙虎榜评奖活动。三是与专业摄影机构联合举办汽车摄影大赛，以西洽会车展的“汽车”为主要拍摄素材，对摄影作品进行集中展示、摄影专家进行专业评比。同时，组委会还将举办汽车佳丽新秀大选、经典汽车广告展播、汽车模型展等众多亮点活动。届时，本报将全程报道此次盛会。</span><br> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </p> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </FONT></td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tbody> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </table> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </td> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; </tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <tr> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <td>
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